Edson Ramos Yin Yang Vinyasa

The Edson Ramos School of Yoga, as a Sage archetype, demonstrates that all the knowledge needed to transform lives through the philosophy of yoga is already within each individual. Guided by Master Edson Ramos, male and female students undergo an immersive and profound experience in the yoga universe to organize knowledge and gain experience in a continuous process of spiritual healing, personal growth, and financial prosperity.

What challenge did Criamia solve?

A high-value, human, and diverse brand.

It was necessary to simplify information, making it accessible and understandable to all people who practice yoga. In a context where schools and instructors offer only superficial training, increasing and expanding the presence of the Edson Ramos name is crucial for the dissemination of the philosophy and purpose of yoga. In a moment of expansion, a new, more consistent and impactful visual identity was needed to position the Edson Ramos brand prominently in the yoga market.

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What’s the solution?

An identity as inspiring as its purpose!

The Edson Ramos School of Yoga, as a brand that encourages personal growth through the philosophy of yoga, has a palette that communicates its inspiring and energetic essence. We selected colors that translate the individual’s connection to nature, focused on a process of spiritual elevation and prosperity. The new symbol is an evolution of the old brand. We used the golden ratio, calculated by Fibonacci, which reveals the mathematical intelligence behind the visual forms present in nature. We maintained the reference to Buddha and expanded the concept by incorporating the symbolism of the human heart. In addition, the symbol alludes to the Eye of Hamsa (also known as the hand of God), symbolizing the purification of energies.

What’s the result?

Edson Ramos School of Yoga: wisdom, growth, and inspiration!

The brand concept represents a Yoga School that embodies the experience of its master, Edson Ramos, combined with a desire to promote physical and spiritual awakening. A community of male and female students who share the same purpose can create even deeper and lasting bonds. We brought a combination of various symbols related to the yoga universe, where body, mind, and spirit are represented as one. We incorporated references to the Zen Garden for the graphics, complementing the brand’s visual language and referencing yin and yang in its composition, alternating linear forms (yin = meditation) and curves (yang = movement).

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