Cãomigo | Because Life is Better with a Dog

Cãomigo believes that life is much happier in the company of a dog. Therefore, it is responsible for creating incredible moments of fun and adventure between dogs and their owners, moments that are forever etched in memory. Based on a wealth of information, preparation, and dedication, Cãomigo has become a Brazilian reference in creating pet-friendly trail and travel experiences.

What was the challenge to be solved by Criamia?

To bring humor, lightness, and joy without affecting the perception of a brand that is 100% reliable and committed to the well-being and safety of dogs. To communicate the different solutions offered by the brand without causing confusion among the diverse profiles that make up Cãomigo’s audience. Lastly, to develop an identity as captivating as the brand’s purpose!

What was the solution?

Cãomigo: Trust, Connection, and Lots of Fun!

At Cãomigo, as a brand that encourages the inclusion of dogs in leisure and tourism activities, we bring a palette that communicates our joyful and captivating essence. We have selected colors that convey a connection with nature, emphasizing the four-legged protagonist in the representation of the quintessentially Brazilian caramel-colored mutt.

The concept of Cãomigo refers to an exclusive service—a community for owners who love their dogs and want to include them in their adventures around the world. We introduced the symbolism of the star to associate the brand with a favorite service and emphasize a club in which the dog takes a position of prominence, attention, and care.

The symbol consists of a canine silhouette and organic shapes that evoke the connection between the dog and nature. The organic shapes create color spots that characterize the character and subtly pay homage to the dog that inspired the creation of Cãomigo.

The typographic composition replicates the geometric and modern character of the symbol, bringing fluidity and integration to the complete brand signature (symbol + logotype). It’s worth noting the connection between the circumflex accent and the letter “a,” adding personality to the composition.

What is the result?

Cãomigo: Life is much happier in the company of a dog

In addition to being inclusive, the experience created by Cãomigo has such a positive impact on its audience that it becomes a large family, a club, a gang. It is a fundamental part of Cãomigo’s essence to spread the concept of a pet-friendly experience through consultations and training for hotels, guides, and advocates.

The Cãomigo Club is growing every day and becoming more diverse. Therefore, a more current, joyful, and passionate communication will be essential for its expansion!