Life is a p:oem

P:oem comprises the initial letters of the expression “Pô, organiza essa merda agora”, which means: “Come on! Clean up this mess now!” Developing the identity for a personal organizer was a challenge involving order and harmony.

What was the challenge to be solved by Criamia?

More than developing an identity for a personal organizer, this project needed romanticism. When Clarissa and Bianca first visited Criamia, we became excited with such a challenging project. The organization is a tiring process in the day to day, but fundamental for the progress of life, career and happiness. It was necessary to show the importance of an organized life. We needed to show how light this order can and should be.

What is the solution?

Poem means action.

We identified the differential and personality of the duo in a diagnosis workshop. The mark poem needed to refer to the time we lose when we do not have an organized life. However, this reference to wasted time should be light and show how nice it is to have everything in order. A dedicated and delicate work. One attitude: clean up the mess. Aesthetics, insight and peace of mind. All these values ​​should be encompassed in the brand’s trade dress.

What is the result?

The only mess that’s worth it is what we do when we are with our friends.

We always complete the projects in Criamia with one more friend in our heart. It could not be different with this incredible duo.

Bianca and Clarissa’s work inspired the creation of a brand that refers to time. It refers to the colon (:) that is present in digital clocks,  life calendars.

A life needs order. Time is one of the most precious assets and lack of organization is a waste of time.

The passage of time is represented by letter ‘O’ of the word poem: ‘Hey! The clock is ticking’. The time is also reinforced by the tagline created by Criamia: TIME TO ORGANIZE.

To wrap up, a beautiful print (something we love to do!) and a unique graphic for the pair: the squirrel. Squirrels are super organized animals. They collect seeds and stores them in ground while creating a mental map of the location. They live in society and are among the most intelligent animals on earth. In addition, the squirrel’s delicacy has everything to do with the look of order and poetry of this duo.

Order at work, in documents, organization of changes, organization of a new home: identity for personal organizer.