The happiness juice

Developing Trade Dress for a nutritionist and nutritional coaching means getting in shape with the Design and the body!

What was the challenge to be solved by Criamia?

Create a trade dress that represents a healthy life, diet, and deals with the term “fitness” in a light manner. Bring into a single identity a differentiated and connected work focused on 3 publics aimed at the nutritionist: athletes, brides and people who need the work of a professional to lose weight.

What is the solution?

Trade Dress for nutritionist and nutritional coaching: the process.

We identified and separated Paty’s services into 3 focus groups: personal diet, brides and sports nutrition.

We looked for an icon that represented something everyone likes in a diet. The glass of juice was the inspiration for the entire design. Drinking a fresh juice with the natural sweetness from the fruit is something so natural and so yummy that it does not look like a diet. That is exactly what Paty was looking for: a happy diet, a dietary reeducation, a healthy life.

What is the result?

Divine Beauty.

The ideal heart rate + the perfect drink. A straw in the shape of the heart beat to show a business that is fed on good energies.

The ‘N’ of Nutritionist is based on the logo’s straw and the rest of the typography follows this path.

The colors: orange as base color implying a warm, sunny mood in Rio de Janeiro,  the city of natural fruit juices.

Yellow for the orange juice (the most ordered juice) in the personal diet service.

Beet for the juice of love in the personal bride service.

Green to represent the green juice for high energy intended for sports nutrition athletes.

We work in 3 services with colors that make you want to drink! Which is our favorite? All 3!!

What about you? What are you going to drink today?

Drink health.