Tudo de Bicho | Online Petshop

Tudo de Bicho is an online pet shop that emerged from the love for pets. For the company, these pets are true companions for a lifetime. They are family members. Therefore, the brand aims to make life easier for tutors and tutors by offering affordable products, through complicated logistics. Tudo de Bicho is in full expansion and, to represent this new phase, it was necessary for a new brand, more consistent and capable of conveying the company’s purpose, in addition to positioning it competitively in the market.

What was the challenge to be solved by Criamia?

A brand and, at the same time, accessible.

Tudo de Bicho is comprehensive and offers a wide variety of products. Its outstanding characteristics are being friendly and helpful with the public, offering animals not only great value for money, but also pet care and teaching about an area through curiosities. During the development of it was necessary to connect the innovation and the evolution of the company’s project, without losing the connection with the old, loyal audience that saw the brand grow. Its new and original visual identity manifested itself in its new, more modern and technological phase, without losing the familiarity and confidence of the years.

What solution?

Tudo de Bicho: a buddy brand for any moment.

Tudo de Bicho, being a plural company, needed to expand its almost monochromatic identity to a diversified color palette that expressed its personality. Bringing plurality in colors was also important for the representation of the various categories of pets, such as horses, rodents and fish. The pet-guardian market is in evidence in Brazil and all pets need to be properly identified. We selected colors that provide flexibility for a visual identity, helping in the categorization of pets and in the versatility of advertising materials. The shades of colors reveal a light and fun mood, but without being too serene. We brought the visual reference of the animals tail, both for the brand symbol and for the graphic elements. The animal’s tail is the main reference to identify emotions: to predict what the animal is feeling, just look at its tail.

What’s the result?

Tudo de Bicho: all pets deserve our care!

The Tudo de Bicho concept reminds us of familiarity and involvement, inviting us to take care of our pets and offering support like a good friend. The unique lettering design was created in a modular way, allowing vertical and horizontal signatures, in addition to the TdB reduction that works with a brand symbol. Its characteristic and significant format contributes to a greater importance and recognition of the Brazilian online petshop brand. The graphic elements that make up the “look and feel” of the brand communicate care, relaxation and plurality. Through organic, contrasting and moving shapes, they reinforce and reinforce the joyful, welcoming plural essence of the Tudo de Bicho brand.