Does Medicine have anything to do with education?

Communication for Medicine and Education: MedEduca is an extension project. Developed by the students of the Medicine Program of Unigranrio, the project aims at health promotion and prevention in public schools.

What was the challenge to be solved by Criamia?

Criamia always works with projects we root for. That is: we always have projects in which we fully believe in the wall of projects under development. Design as a transformative instrument and facilitator of transformation. Nothing is fairer than delivering to the world for free all that Design can do to facilitate and improve this life.

In this project, a trade dress to communicate and inform the potential of a project that takes information to schools through workshops. Educational Medicine.

What is the solution?

Educate to evolve. Communication for Medicine and Education: all areas of science need information and quality design.

The project needed to convey the following themes through its trade dress: Education and Medicine.

In addition, we needed a mobile brand in continued transformation that allowed various possibilities and application positions.

What is the result?

A brand made for students who change the world.

We developed a mark represented by the school clipboard and the clipboard used by physicians to display and support each patient’s medical record. Certainly if everyone had a clipboard with a medical report of life, the education would always be there, being analyzed and observed.

The brand rotates, changes, moves. Just like the physicians do (or prospective doctors) who work on this project and believe in transformation. Transformation through information. Transformation through medicine. And believe in the physician as an agent that transforms and is transformed by love.

A brand that represents the universe of students who, since college, already begin to consciously and warmly practice the profession.

Because every patient needs to understand the prescriptions.

Design is the power that every science needs to turn the message into information.